What Is A Social Media Assistant?
A social media assistant is a media marketing professional who helps oversee a company’s or client’s social media presence. General information indicates a social media assistant may work for a company or in a marketing firm that services multiple clients.
According to Indeed, the role of a social media assistant emerged when businesses began using the internet to reach their customers.
Social media is a potent tool for business development. Hiring a social media assistant can utilize the power of digital marketing and search engine optimization (SEO) to expand client reach on Facebook, Twitter or X, and other social media channels. When the number of customers grows, sales and revenue also increase leading to business success.
What Are The Duties and Responsibilities Of A Social Media Assistant?
The common responsibilities of a social media assistant include researching the target audience, creating social media campaigns, generating engaging content, leading brainstorming sessions to develop strategies, and executing digital marketing ideas.
If you are a business owner interested in opening a position for a social media assistant job, here are some of the duties they can accomplish, as reported by Indeed:
1. Increasing followers and promoting engagement
An assistant working on different social media accounts usually promotes a company’s online reputation. Through strategic social media management and catchy promotions, they can increase brand awareness and grow the followers of the company by improving engagements such as likes, shares, and comments. A social media assistant can run advertisement campaigns or create virtual posts to attract customers.
2. Creating social media strategies
Professional social media assistants are skilled in developing strategies to outline the steps a company can take to improve sales, encourage customer retention, and boost revenue.
Included in the social media assistant job description is to help determine the social media channels a business uses, identify the value its social media presence offers customers, and help it nurture leads.
3. Monitoring and posting on social media platforms
Working under the supervision of a social media manager, social media assistants are often responsible for posting content and monitoring metrics on social media platforms. They may schedule posts, observe followers’ responses, reply to comments, and respond to customer messages.
4. Researching trending content
A social media assistant helps brands research trending content that can help their social media channels have a short-term boost that leads to lasting results.
A social media assistant job requires a skilled individual who can identify popular sounds, implement trending video transitions, and explain why certain trends may not work for a business even if others are using them.
5. Updating or deleting existing content
According to Indeed, a social media assistant is responsible for helping companies organize their social media feeds to maintain a consistent brand image and reputation.
Social media assistant skills include the capability to delete time-sensitive posts or update content that no longer aligns with the identity of the brand. To manage multiple tasks, a social media specialist should be detail-oriented.
6. Analyzing competition
Another responsibility of a social media assistant is to research and assess the online presence and performance of their competitor. With accurate data, a social media manager and assistants can generate a social media marketing counter-strategy.
A digital marketing department can identify competitors that offer similar products and services and gather data on how their social media campaigns perform.
7. Conducting surveys
Before creating social media campaigns, a marketing team should first identify the target audience and conduct a survey. Social media marketing specialists commonly utilize survey tools to check the gender, average age, demographic, and interests of individuals who follow the social media channels of their brand.
8. Scheduling content calendars
An assistant can create and schedule social media posts for the business. A skilled social media assistant has the knowledge and understanding about the best time to post photos, video content, and other materials.
Included in the job description of an assistant, they may schedule video posts on weekends and carousel posts on weekdays to help a business gain more followers.
9. Creating e-mail campaigns
A social media specialist is not limited to creating online campaigns. An online article mentioned social media assistants are also responsible for handling weekly or monthly newsletters to keep their audience engaged, and sometimes preparing marketing reports. Assistants usually offer sign-ups through a social media page to grow a company’s e-mail subscribers.
By offering email subscriptions, and managing virtual events, a social media assistant may help the business obtain new clients.
10. Identifying influencers for collaboration
The Grand Canyon University defined an influencer as a person who holds a position of authority or credibility, who actively posts engaging social media content, and who has attracted a fairly sizable following of fans on social media.
To create engaging content, social media assistants use their analytical skills and strong communication skills to connect with influencers to collaborate to reach their target demographic.
Benefits Of Hiring A Remote Social Media Assistant
Working remotely is starting to become the “new normal”. One of the most common positions that can be accomplished outside of the office is social media assistant jobs. The tasks and job role can be performed remotely if equipped with essential tools and resources.
LinkedIn claims that businesses can benefit in several ways from social media marketing.
One primary allure of online marketing is amplified customer engagement. In today’s digital age, businesses are inclined to create and manage multiple social media platforms. By opting to outsource social media management, companies can ensure a rapid and expansive reach to their target audience, far surpassing the capabilities of traditional advertising. Moreover, the interactive nature of social media facilitates real-time customer feedback, fortifying customer loyalty.
Through social media posts and engagement, businesses can increase brand awareness. According to a survey, 4.66 billion people worldwide use social media, making it an excellent platform for businesses to connect with potential customers. The skills of social media specialists with prior experience can harness the power of social media platforms.
Another benefit of delegating social media assistant responsibilities is having the ability to gather data through social media analytics. Businesses can now conduct essential market research at reduced costs. Accurate data can guide owners and managers on strategies to improve the business, maintain continuous growth, and eventually obtain success.
How To Hire A Skilled Social Media Assistant?
If you are interested in hiring a remote social media assistant to grow your business, you can reach out to Remote Raven and schedule a consultation. During our initial discussion, experienced talent acquisition managers will determine your specific business needs. Remote Raven can connect you with qualified individuals with a bachelor’s degree, and prior experience, with essential skills like knowledge in graphic design, and an understanding of the responsibilities entailed by social media assistant jobs.
Say yes to onboarding a social media assistant to help you reach your business goals!