A social media manager can significantly influence your business growth. They play a crucial role in navigating the intricacies of social media platforms and executing an effective social media strategy.
If you’re considering outsourcing social media management, read on to discover the numerous advantages of hiring an expert to manage your social media campaigns and amplify your brand’s digital marketing strategy.
What is Social Media Management?
According to Coursera, social media has become a key marketing area because of its ability to reach and capture customers while learning more about their needs, desires, and frustrations. The person who handles various social accounts for a business is often called a social media manager.
A social media management job involves overseeing and executing various tasks related to a company’s social media presence and lead generation. Given that the internet is a limitless platform, the job of social media management can vary in scope depending on the size and goals of a business.
Some skills that will make a great social media manager are creativity, strategic thinking, a deep understanding of online trends, and knowledge of operating social media management tools.
Why Hire a Remote Social Media Manager?
Content Creation and Content Development
The question often arises: why hire a remote social media manager for this task? The answer lies in the multifaceted nature of online content, which ranges from text to audio to video.
Given the variety of social media content, graphic designers are commonly considered for a social media job because of their creativity and artistic skills.
A dedicated social media manager should stay up to date on trends when creating content. Moreover, different social media channels have different preferences and inclinations. For example, a TikTok account is more effective with video, while a Twitter account is more effective with text-based content.
Scheduling Posts and Content Calendars
Given the global reach and varying time zones of social media users, there’s a perpetual need to maintain a robust online presence. This begs another question: why hire a social media manager? The onus falls on them to post organic content and schedule posts, ensuring continuous activity across various social media accounts.
The need to outsource social media management can be justified by the efficiency brought to tasks such as these. Jetpack‘s insight underscores this: scheduling aids in bypassing the hiccup of forgetting to upload content during high-traffic intervals.
Social media marketer experts have identified the best times for posting content online.
Best time to post: 12-3 p.m., 3-6 p.m., 6-9 p.m.
Best day to post: Saturday
Meta
Best time to post: 12-3 p.m., 6-9 p.m.
Best day to post: Friday, Saturday
X
Best time to post: 9 a.m.-12 p.m.
Best day to post: Friday
TikTok
Best time to post: 12-3 p.m., 6-9 p.m.
Best day to post: Saturday, Thursday (B2B); Saturday, Sunday (B2C)
Best time to post: 9 a.m.-12 p.m., 3-6 p.m.
Best day to post: Monday
Best time to post: 3-6 p.m.
Best day to post: Friday
Youtube
Best time to post: 12-3 p.m., 6-9 p.m.
Best day to post: Friday, Saturday
Audience Engagement and Monitoring Trends
Sprout Social said audience engagement is an umbrella term for actions that reflect and measure how much your audience interacts with your content. Social media engagement may include likes, comments, and shares, but varies by platform.
Social media experts moderate and reply to comments and messages as a part of their duty to maintain public relations.
A social media manager knows where to find engagement metrics on most social media platforms like X (formerly known as Twitter), Instagram, TikTok, and Meta (formerly known as Facebook). The argument to outsource social media management gains traction when one realizes the need for these professionals to deftly navigate and retrieve engagement metrics from platforms. Their expertise facilitates the extraction of meaningful data, guiding future content strategies.
Analytics and Reporting Data
According to Forbes Advisor, managers utilize social media analytics tools to measure engagement and conversion, along with social listening tools to observe user conversations about their brand and competitors.
Social media managers are responsible for gathering data on both of these things. The collected data is studied, interpreted, and translated into reports for discussion on the online performance of a business. An effective manager uses data to create and develop strategies that will eventually lead to the growth and success of a brand.
Strategy Development and Brand Management
Strategic development is the process of researching and identifying significant data that will become the basis when generating short-term and long-term plans for achieving consistent growth in the company. Moreover, strategy and brand planning involve creating the vision and mission of the business to ensure that each team member works toward the same goals.
Social media managers are tasked to create social media strategy plans based on data gathered on various social media platforms. Additionally, marketing campaigns should always align with the personal brand of the business to convey consistency and recognizability in the social network.
Crisis Management and Compliance
A good social media manager has the ability to handle any situation including sudden crises. It is one of the duties of a public relations officer to create and execute a plan to help the company deal with an unplanned or significant negative event while maintaining business continuity.
Business crises can include natural disasters, financial problems, and cybersecurity attacks on social platforms, according to Tech Target. These problems often surface unexpectedly. As a social media manager, one is expected to have quick thinking skills and resiliency to face any obstacle.
Any actions in response to an emergency or a setback should still be in compliance with the given laws and the branding of the business. Streamlining social media efforts in any situation, especially during a crisis, is a task for social media managers.
Competitor Analysis and Collaboration
Lastly, the realm of competitor analysis and collaboration further substantiates the claim to outsource social media management. These professionals not only monitor competitors but also recognize collaboration opportunities, maximizing the brand’s reach and impact.
This could include sponsored posts, giveaways, or other content strategies that leverage each partner’s audience. Social media managers are responsible for initiating collaborations and executing the social media marketing strategy in a particular social media channel.
How to Become a Social Media Manager
A successful social media manager possesses various skills and qualifications. To land a social media job and become a social media professional, one must have the following:
- College degree in digital marketing, or other related program
- Experience as a social media professional or similar roles
- Excellent verbal and written communication skills
- Knowledge of best practices for social media networks such as Meta, X, Instagram, TikTok, LinkedIn, and Pinterest
- Wide range of creative skills like innovation and imagination
- Exemplary research skills like attention to detail, an investigative nature, and a strong commitment to being thorough in their work
- Dedicated to constant learning of new trends and marketing strategy
Industries That Should Hire Social Media Managers
Various businesses now own at least one social media platform. Online marketing has become a very effective method of promoting brands and connecting with potential clients and customers using the internet.
If you have a business related to the following industries, consider hiring a social media manager to improve your online presence and attract new clients.
Healthcare Organizations and Practices
According to a study published by the National Library of Medicine, healthcare organizations and healthcare professionals can utilize the social media landscape to potentially improve health outcomes. When you outsource social media management to a dedicated professional, they can adeptly use their skills to weave a professional network, amplify personal awareness of medical breakthroughs, inspire patients, and disseminate vital health information throughout the community.
Law Firms
Law firms can hire a social media manager to perform tasks like curating a brand identity, promoting the firm through social media posts, and demonstrating authority in the legal profession. Professional social media managers can create engaging content that can lead to brand recognition and new clients.
Restaurants and Hotels
Social media managers in the hospitality industry can contribute to increasing brand exposure and customer engagement. According to Medium, hiring a professional individual to fill a social media manager role can help hotels and restaurants execute targeted campaigns for better leads, identify influencers who can boost bookings, manage website traffic, and organize online reservations.
Professional Services
Some examples of professional services are logistics, event management, architecture, and IT services. These businesses and other professional services can gain business advantages when they hire an individual with exceptional social media skills. Social media managers can create organic content, schedule posts, and manage multiple accounts. A consistent online presence helps build brand awareness and eventually attracts clients.
Benefits of Social Media Marketing and Digital Marketing
LinkedIn claims that businesses can benefit in several ways from social media marketing.
One primary allure of online marketing is amplified customer engagement. In today’s digital age, businesses are inclined to create and manage multiple social media accounts across a spectrum of platforms. By opting to outsource social media management, companies can ensure a rapid and expansive reach to their target audience, far surpassing the capabilities of traditional advertising. Moreover, the interactive nature of social media facilitates real-time customer feedback, fortifying customer loyalty.
Through social media engagement, businesses can increase brand awareness. According to a survey, 4.66 billion people worldwide use social media, making it an excellent platform for businesses to connect with potential customers. Why hire a social media manager for this task? Their expertise can adeptly harness the potential of this vast user base.
Another benefit is gathering data through social media analytics. Businesses can now conduct market research at reduced costs. Gathered data can guide owners and managers on ways to improve the business and maintain continuous growth.
Having social media accounts has disadvantages, too—like needing active daily monitoring, receiving unwanted or inappropriate behavior from social media users, and possible hacking. Despite these few disadvantages, business owners are still encouraged to utilize social platforms for their benefit.
It’s here that the question resurfaces: why hire a social media manager? These professionals are adept at mitigating the inherent risks associated with social media, ensuring that businesses can leverage the platform’s benefits without the accompanying pitfalls.
How to Find a Qualified Candidate for a Social Media Management Position
If you want to outsource social media management, you can reach out to Remote Raven and schedule a consultation. During our initial conversation, we will determine your specific business needs and connect you with qualified individuals. Additionally, Remote Raven can discuss any questions or concerns about the average salary of a virtual assistant as well as remote work arrangements.
The company’s recruitment specialists vet all potential employers and applicants to ensure a safe and legitimate hiring process and business transaction.
Today is the best day to employ a social media manager to help you reach your goals!
